Austin-based Digital Marketer recently held an online business training event that allowed them to raise $100,000 dollars, which will be split between Jaxon’s Frog Foundation and Battle For A Cure Foundation to fight childhood cancer.
Almost 2,200 marketing professionals and small business owners enrolled in the 5th annual “Black Friday Boot Camp” held by Digital Marketer. The company charged $7 to those who wanted to attend the online training course; they raised almost $50,000 through the entrance fee alone. Digital Marketer matched $50,000 more and donated the $100,000 to charity. The money was divided between Jaxon’s FROG Foundation and Battle For a Cure.
The founder of Digital Marketer, Ryan Deiss, said in a press release: “This event is different from our typical business training. By providing tremendous value to our community at a low cost we are able to raise money and awareness for two great causes.”
“I am not going to lie, I cried happy tears this morning. You have no idea how much this means to all of us, our fighting families included. There are so many gaps that need to be filled where our families are concerned. Their need is great, and while our organization might be considered small, with the help from people like you and your company, we are able to make a huge impact,” noted Amanda Bartlett, the president and founder of the Battle for a Cure Foundation.
The president of Jaxon’s FROG Foundation, Lenzie Davis, said “When Richard called me to tell me that Digital Marketer chose to match the funds, I was blown away by the generosity and couldn’t even articulate into words our gratitude. We really appreciate this extremely generous donation, and it will have a tremendous impact on hundreds of kids battling for their lives.”
Both Jaxon’s FROG Foundation and Battle For a Cure support children suffering with cancer through family support and by investing money in research that might deliver treatments and cure. These foundations’ efforts join other recent Texas-based efforts to raise money and appropriate funding to childhood cancer research. In 2014, the Carson Leslie Foundation successfully advocated for increased state research funding for battling childhood cancer, prompting CPRIT to take action and appropriate millions in new funding for research that can in turn lead to safer, more effective cancer treatments for children.