Austin-based Apollo Endosurgery a company that specializes in minimally invasive endoscopic surgical products, announced the launch of the “It Fits” campaign with the aim of publicizing their Lap-Band System, as well as raising awareness about the advantages of minimally-invasive weight loss procedures.
The “It Fits” campaign will focus mainly on informing prospective patients, since Apollo’s Lap-Band System is the only FDA approved device for 30 or more pound weight reduction for obese people with at least one weight-related health problem. The company has created a call center to enhance customer care to further improve outreach and support for patients.
“With the increasing prevalence of obesity in the United States, the Apollo Endosurgery team decided that it was time to refresh the brand and inspire people who have tirelessly tried everything else to lose weight, with little to no success, to finally conquer their weight issue with the Lap-Band System,” said Dennis McWilliams, President and Chief Commercial Officer of Apollo Endosurgery. “The Lap-Band System’s benefits speak for itself, so now is the time to raise awareness and let people know this could potentially be their weight loss solution.”
The company is working to transform the Lap-Band System into a process, rather than simply a laparoscopic procedure, which would include strategic partners, nurturing communities, and a customized platform for personalized, sustainable weight loss, in order to improve patients’ quality of life. “The revitalized system will also cater to physicians so that we can better support their practices. We support specialists in being the best coach for their patients. The patient may be in the driver’s seat, but the surgeon has to help them steer. The new system will help address those needs,” explained McWilliams.
In the Lap-Band procedure, a band is placed around the upper part of the stomach, shrinking the size of the organ as it inflates. The long-term implant helps individuals reduce the amount of food ingested and feel full sooner and for a longer period of time.
The Lap-Band Adjustable Gastric Banding System was designed initially for patients with a BMI of 30 to 35 (which indicates at least one co-morbid condition) as an option for losing weight in a viable and effective way. Despite the controversy behind gastric banding technology and its risks, the Lap Band system has been recognized and the company is studying the safety of its implementation in seriously obese adolescents. The clinical trial is still recruiting patients, between 14 and 18 years old, with a BMI of at least 40 and a five-year history of obesity, and is planned to give primary results in 2018.
The success of the system has led Apollo’s Lap Band to be featured on “The Dr. Oz Show” last month, where Dr. George Fielding, MD, associate professor of surgery at NYU School of Medicine, presented his own obesity experience and explained that for obese people it is crucial to control hunger for successfully lose weight. He added that Lap-Band works by limiting “all consuming” hunger, as it forces patients to eat a lot less.