BioNews Texas is the only digital publication actively targeting the biotech, pharmaceutical, medical device and medical research industries in the Texas marketplace. Via high quality, original content publishing BioNews Texas provides direct access to the coveted and valuable biotechnology demographic.

From targeted banner ad placement to site and page sponsorship, premium corporate profiles, job listings, and beyond, BioNews Texas offers a wide range of dynamic products and services designed to help biotech and life sciences organizations effectively reach the Texas biotech community and achieve their strategic digital marketing objectives. Our products and services are competitively-priced and highly targeted, providing startups, established corporations, and research institutions alike the exposure they need to further their brand, reach a high value demographic, generate leads and sales, and fill critical job vacancies. Simply put, if your company competes in the biotechnology industry and does business in or seeks to enter the Texas market, having a presence on BioNews Texas is essential.

Contact us for details on pricing.

The following is a list of our current advertising products and services:

Targeted Banner Ads:

Overview:

Whether you are a Texas biotech company, research organization, or service provider seeking to reach out to the biotech and life sciences companies in Texas, banner ad placements on BioNews Texas deliver high-profile exposure for your brand, product, or service. No other biotech-related news site garners more traffic from the Texas biotech demographic than BioNews Texas. Even if you’ve never considered placing banner ads before, if you’re looking to do business in Texas, advertising on BioNews Texas is a strategic and high ROI choice.

BioNews Texas Demographics By Region
Courtesy of Google Analytics

Placements:

  • Header Ad: The leaderboard-style header ad appears on every page of the website and garners the largest number of impressions. Average impressions per day range from 5,000 to 10,000+ and growing.
  • Sidebar Ads: Sidebar ads appear on the right side of all pages on the website, and engage readers as they scan down pages and peruse features in the sidebar. Average impressions per day range from 2,000 to 5,000+.
  • Targeted Article Ads: According to Google (and proven time and time again), the best-performing ads are ones that are embedded directly inside related articles and content, forcing the reader to discover them while reading related content. Our highly targeted article ads allow you to place ads in articles that directly relate to your demographic, industry vertical, or geolocation. Whether you want to target a specific city or region, disease, discipline, or any other finely-tuned topic, our targeted ads can deliver the highest click-through rate (CTR) for your organization.
  • After-Article Ads: BioNews Texas publishes 7 to 15 original articles about the Texas biotech and life sciences sectors daily. Our after-article ads appear just below the end of each piece. They are an effective way of engaging readers who intrinsically ask, “what next?” after reading an article.
  • Footer Ads: These leaderboard-style ads appear in the site’s footer, and are particularly effective in engaging readers who leave comments after articles.

Ideal For:

  • Lead generation/sales
  • Driving traffic to a website
  • Brand exposure
  • Charity promotion
  • Public service announcements

Screen Shot 2013-09-03 at 3.40.16 PMSponsored News Widget:

Overview:

Does your business or institution generate news on a regular basis? If you’re looking to draw more attention to the valuable work that your organization is performing in the Texas biotech and life sciences sectors through news releases, then BioNews Texas’ Sponsored News widget is an ideal way to draw more attention and make more noise for all of your news releases. Similar to a banner ad, our Sponsored News widget aggregates all of your company’s latest news and presents it on every page of the BioNews Texas website. It’s a high-visibility feature that drives quality readership to articles about your organization.

Note: The Sponsored News widget can also be packaged with our Premium Profiles for maximum coverage and exposure throughout the site. See below for more information on Premium Profiles.

Features:

  • High-visibility sidebar widget with “Sponsored” designation
  • Widget appears on every page of the website offering maximum news exposure
  • Aggregates your organization’s latest news
  • Includes logo and link to Premium Profile if applicable (see below for more information)
  • Includes one sponsored article to be featured on BioNews Texas home page and social media outlets

Ideal For:

  • Brand exposure
  • Maximum coverage of news events
  • Raising money and awareness
  • Public service announcements

Premium Profiles:

Overview:

BioNews Texas features a vast database of brief summaries of Texas-based biotech and life sciences companies as a public service to the industry. Texas companies, however, can upgrade their basic summary to a Premium Profile, which offers a feature-rich “micro-site” design and layout that brings together a comprehensive presentation of company’s latest news and information.

Premium profiles are search engine optimized (SEO) for high visibility on Google, Bing, and Yahoo, and are ideal for Texas biotech startups who still lack the resources to build a sophisticated website on their own, as well as established businesses looking to capture the attention of Texas biotech influencers and stakeholders who frequent our website daily.

Features:

  • Fully search engine optimized micro-site design, including optimized meta data, content, and more
  • Comprehensive company summary with editorial oversight
  • Integration with LinkedIn profiles
  • Interactive list of executive staff
  • List of latest job postings for the company
  • Download feature for .pdfs
  • Contact information and link to company website
  • Links to latest news covered by BioNews Texas
  • Links to company’s social media accounts
  • Google Maps integration and address
  • Discounted rate on Sponsored News Widget
  • Participation in rotating homepage and article page ads
  • Includes one sponsored article featured on BioNews Texas home page and social media outlets

Ideal For:

  • Startups looking to raise money and establish a web presence
  • Established businesses seeking to broaden their web footprint
  • First step in search engine visibility
  • Further promoting press releases and breaking news
  • Lead generation

 Contact us for details, or click to see a side-by-side comparison of standard and premium profiles.


Service Provider List & Profiles:

Features:

  • Fully search engine optimized micro-site design, including optimized meta data, content, and more
  • Comprehensive company summary with editorial oversight
  • Integration with LinkedIn profiles
  • Interactive list of executive staff
  • Download feature for sales material / .pdfs
  • Contact information and link to company website
  • Links to company’s social media accounts
  • Google Maps integration and address
  • Company video widget in sidebar

Ideal For:

  • Service Providers and Suppliers to the biotech industry
  • Companies looking to gain exposure to decision makers in the Texas life sciences industries (research, biotech, pharma, diagnostics, nutraceuticals, cosmeceuticals, etc…)
  • Established businesses seeking to broaden their footprint in the Texas market
  • First step in search engine visibility
  • Further promoting press releases and breaking news
  • Lead generation / sales
  • Driving traffic to a website
  • Brand exposure
  • Public service announcements

Site, Page & Report Sponsorship:

Coming soon…..

Newsletter & E-Mail Blast Advertising & Sponsorship:

Coming soon….


Texas Biotech job boardJob Listings:

Overview:

No digital news publication on the web today combines daily, comprehensive news coverage of the Texas biotech sector with the latest Texas biotech jobs. BioNews Texas’ unique content models allows us to target jobs so that they appear alongside relevant news and content throughout our website.

If your organization is looking to fill key jobs, what better place to advertise your job openings than on the web’s daily destination for all things related to Texas biotech?

Features:

  • Feature-rich listing of jobs on our custom Texas biotech job board.
  • Targeted listing of your organization’s jobs on related content throughout the BioNews Texas website.

Ideal For:

  • Texas biotech and life sciences organizations looking to maximize job applications for top candidates.

Please visit the pricing section of the BioNews Texas job board for complete pricing information.

Note: Have a lot of job listings? Need to combine job postings with other advertising? Contact us for flat-rate pricing and deep discounts on package deals.